PATA joins hands with India to extend reach of “Travel for LiFE” initiative across Asia Pacific

The Pacific Asia Travel Association (PATA) has joined forces with India to expand the reach of the “Travel for LIFE” project across the Asia Pacific region, marking a watershed moment for sustainable tourism. This news follows India’s successful hosting of the 46th edition of the PATA Travel Mart 2023, which took place from October 4 to October 6 at the International Exhibition-cum-Convention Centre (IECC), Pragati Maidan, New Delhi.

Around 1000 delegates attended the PATA Travel Mart (PTM), a significant worldwide commercial expo in the tourism sector. It was a critical platform for facilitating trade transactions between worldwide buyers and sellers in the tourism sector.

PTM 2023 offered informative information sessions at the PATA Forum, as well as engaging the young through the PATA young Symposium, in addition to fostering these critical trade relationships. The exhibition of the Ministry of Tourism’s “Travel for LIFE” campaign, which drew enormous attention from the worldwide travel trade community, was a notable feature of the event.

Following the Travel Mart, a critical PATA Board meeting was held, during which the Ministry of Tourism presented the Board members with the “Travel for LIFE” proposal. The project was lauded by the PATA Board, prompting the Ministry of Tourism, Government of India, to commit to working with PATA to extend the program across the Asia Pacific region.

This collaboration is significant in light of the New Delhi Leaders’ Declaration 2023, issued during India’s Presidency of the G20, which acknowledged the launch of “Travel for LIFE” and urged support for the creation of responsible and sustainable smart destinations. “Travel for LiFE,” created by the Ministry of Tourism, is in line with the Mission LiFE (Lifestyle for Environment) ideology, which was publicly launched by the Hon’ble Prime Minister on October 19, 2022.

Mission LiFE, a global mass movement lead by India, encourages individuals and communities worldwide to take action to safeguard the environment from the effects of climate change.

The Ministry of Tourism will establish a dedicated PATA desk to improve interaction with PATA on “Travel for LIFE” and other tourism-related areas of collaboration. This agreement is noteworthy since it is the first big international partnership for the “Travel for LIFE” initiative after its global premiere on World Tourism Day, September 27, 2023. The Ministry of Tourism is already working with UNEP and the World Tourism Organization to improve the Travel for LIFE initiative.

“Travel for LIFE” reflects the “Pro Planet People” mentality and operates on the core principles of living a “Lifestyle of the planet, for the planet, and by the planet.” It strives to instill large behavioral changes in travelers and tourism firms, therefore greatly contributing to environmental conservation while maintaining socio-cultural sustainability.

The program has outlined a comprehensive list of actions that are aligned with the eight core themes of “Travel for LIFE,” which include energy conservation, water preservation, reducing single-use plastic, waste reduction, empowering local businesses and communities, respecting local culture and heritage, consuming local foods, and preserving nature.

Beyond raising awareness, the “Travel for LIFE” initiative aims to urge tourist firms to improve their sustainability practices by displaying the Travel for LIFE-Signed up badge. As a result, these firms can apply for bronze, silver, and gold levels of accreditation under the “Travel for LIFE” program.

To make “Travel for LIFE” a broad movement, the Ministry of Tourism is working with all stakeholders in the tourism ecosystem, including state governments, industry actors, destinations, and travelers themselves. This program places India as a leader in promoting sustainable and ethical tourism, utilizing tourism as a strong tool to accomplish the SDGs by 2030.

PATA and India’s partnership on the “Travel for LIFE” program promises to develop a more responsible and ecologically sensitive attitude to travel throughout the Asia Pacific region, which is a big step forward for sustainable tourism.

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Delta and LATAM alliance now declares six new itineraries

A year following the commencement of their mutual venture, the Delta and LATAM alliance has allowed both associates to declare six new itineraries, function 15,000 flights, carry over 3 million clients and cover over 56 million miles, which is equal to the expanse amid Earth and Mercury.

With the undertaking to considerably increase connectivity and the familiarity of customers regarding
traveling between North America, i.e. the US and Canada and South America, i.e. Brazil, Peru, Colombia,
Chile, Paraguay and Uruguay, the associates are rejoicing the landmark and aspiring for the future. 

Delta and LATAM have already initiated new facility between Orlando and Bogotá, Colombia (LATAM) and
also concerning São Paulo and Los Angeles (LATAM), which is the single non-stop way between Brazil and
the U.S. West Coast.  

On the 29 th of this month, the associates will initiate extra new routes and growths in present routes with
the new Medellin-Miami (LATAM) facility, LATAM’s new provision concerning Lima and Atlanta, totaling to
Delta’s present facility and Delta’s second regularity between Atlanta and Bogota, tallying with its present
service.

The starting of new ways will continue in December too, with Atlanta-Cartagena on December 22 (Delta),
the periodic facility concerning New York JFK and Rio de Janeiro on December 16 (Delta). Catering to the
rising demand, Delta’s periodic provision between Atlanta and Rio de Janeiro that comes back on December 16 will now function perennially.

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Malabar’s Tourism Sector Set to Flourish: 36 Projects Unveiled

The tourism industry in Malabar receives a significant uplift with 36 development projects totaling Rs 86.75 crore set to be initiated in the upcoming years. Within five years, all of these initiatives, including the massive coastal-ecotourism projects, are anticipated to be finished. Following the election of the second Pinarayi administration in 2021, the majority of these projects received approval.

Projects like the Kadalundi floating restaurant, ‘Beypore and Beyond’ development, Vaikom Muhammed Basheer memorial, and the walkway project at Kadalundi Bird Sanctuary are designed to significantly attract tourists. The Sarovaram Biopark’s second phase of development will cost Rs 2.19 crore. Along with this, projects to safeguard Thikkodi Beach for Rs 93 lakh and the Malabar Literary Circuit for Rs 58.37 lakh are in the works.

Kozhikode celebrates the successful completion of eight major tourism-related projects, including The Natural Learning Centre at Sarovaram, Bhat Road Bliss Park, and the renovation of Kuttichira Lake.

The Tourism Minister highlighted the significance of the new projects, stating that they would enhance the department’s tourism potential. He also stated that with the implementation of this project, more tourists are likely to visit this area.

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Goa’s Dudhsagar Falls Reopens to Tourists: Online Ticket Booking Now Available

According to recent updates, the Goa Tourism Development Corporation (GTDC) has commenced arranging jeep safaris for Dudhsagar Waterfall. For safety considerations, the forest drive and these falls were shut down during the monsoon.

GTDC Chairman Ganesh Gaonkar, at an event celebrating the reopening of tourism activities in Kullem, revealed that the tourism corporation has chosen an agency to oversee the online management of all Dudhsagar Waterfall-related activities. He emphasized that the tourism department is committed to improving facilities for both tourists and drivers and asked the local panchayat to work with GTDC in the digitisation initiatives.

Mr. Gaonkar also advised jeep drivers to treat visitors with consideration, respect, and responsibility and to make sure they depart with priceless memories. He added that all trails and hikes throughout Goa will be under the supervision of the Goa Forest Development Corporation (GFDC).

Usually, the jeep safari season at Dudhsagar starts on October 2 each year. On weekdays, about 170 jeeps are allowed, and on weekends, that number rises to 225. In order to minimize disturbance to wildlife, the forest department limits the number of cars going through the forest. Transporters face a challenging 14 km round trip, ferrying passengers along the same route. The main source of income for the locals in Dudhsagar now that the local mines have closed is tourism. For a total of INR 3500 every trip, each registered jeep operator with the Forest Department carries about seven people at a cost of INR 500 each.

Mr. Gaonkar encouraged individuals to report any problems they encounter, allowing the government to address them swiftly. Due to safety concerns, the forest administration had prohibited tourists from Dudhsagar Falls during the monsoon. However, some visitors made an effort to reach the falls via different ways. Mr. Gaonkar disclosed that the GTDC is actively engaged in the promotion of sustainable tourism in the hinterland regions of the state.

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Rajasthan Climbs to 7th Position in Latest Tourism Rankings

Rajasthan has claimed the seventh position in the latest tourism rankings, indicating the thriving tourism industry in the state. The number of domestic and foreign tourists to the state has significantly increased and will top 100 million by September 2023. It has signaled a major improvement over the time before Covid.

Rajasthan’s tourism ranking has surged from 11th to 7th place both nationally and internationally in 2023, attributed to strategic tourism policies. The government’s branding of the airport to draw in tourists from abroad was one of the key strategies behind this success. At 289 locations in 18 airports in India, including Jaipur, Delhi, Mumbai, and several other important Indian cities, Rajasthan Tourism implemented airport branding

Furthermore, the department has been proactively promoting tourism via metro trains in cities like Kolkata, Lucknow, Chennai, and Hyderabad, among others, extending its reach to various train routes. Along with other well-known trains, Rajasthan Tourism also established its presence on well-known trains including Ahmedabad-Mumbai, Jaipur-Delhi, and Shatabdi Secunderabad-Pune. Advertising promotions are running on the LCD and LED screens of every train.

The advertising videos, which were screened on 1,000 screens in multiplexes and movie theaters throughout 24 major cities, were also successful. Additionally, their robust digital presence and understanding of their audience played a crucial role. Furthermore, their social media presence has significantly expanded. Rajasthan Tourism’s official Instagram account has garnered an impressive 13.6 million impressions, 6 million on Facebook, and 3.5 million on other platforms.

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