Rajasthan has claimed the seventh position in the latest tourism rankings, indicating the thriving tourism industry in the state. The number of domestic and foreign tourists to the state has significantly increased and will top 100 million by September 2023. It has signaled a major improvement over the time before Covid.
Rajasthan’s tourism ranking has surged from 11th to 7th place both nationally and internationally in 2023, attributed to strategic tourism policies. The government’s branding of the airport to draw in tourists from abroad was one of the key strategies behind this success. At 289 locations in 18 airports in India, including Jaipur, Delhi, Mumbai, and several other important Indian cities, Rajasthan Tourism implemented airport branding
Furthermore, the department has been proactively promoting tourism via metro trains in cities like Kolkata, Lucknow, Chennai, and Hyderabad, among others, extending its reach to various train routes. Along with other well-known trains, Rajasthan Tourism also established its presence on well-known trains including Ahmedabad-Mumbai, Jaipur-Delhi, and Shatabdi Secunderabad-Pune. Advertising promotions are running on the LCD and LED screens of every train.
The advertising videos, which were screened on 1,000 screens in multiplexes and movie theaters throughout 24 major cities, were also successful. Additionally, their robust digital presence and understanding of their audience played a crucial role. Furthermore, their social media presence has significantly expanded. Rajasthan Tourism’s official Instagram account has garnered an impressive 13.6 million impressions, 6 million on Facebook, and 3.5 million on other platforms.
The post Rajasthan Climbs to 7th Position in Latest Tourism Rankings appeared first on Travel And Tour World.
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