Bahamas Ministry of Tourism partners with Sandals

Almost 3 million radio listeners, Instagram, Facebook, and Twitter users across all the main North American markets were reached, when of late, the Bahamas Ministry of Tourism, Investments & Aviation, collaborated with Sandals Emerald Bay in arranging the second live radio remote of this year at a Exumas resort.

The live radio remote is targeted to reach a huge group of tourists and motivate vacationers to explore The Bahamas.

All the radio personalities, on April 2nd and 3rd, from 15 US radio stations and two from Canada transmitted live popular programs and social media sites related to The Islands of The Bahamas and the luxury amenities of Sandals as the final holiday spot.

Hosting media partners offered a huge chance for BMOTIA to bond with the listeners in different main markets at the same time displaying The Bahamas as an important destination for travelers worldwide.
The Exumas, home to the spectacular Sandals Emerald Bay Golf, Tennis & Spa Resort, is one of the 16 exclusive island destinations of the The Bahamas.

The live radio broadcasts aired in Philadelphia; New York; Jacksonville; Charlotte; Miami; Orlando; Washington, DC; Atlanta, Dallas; and Toronto.

The station after the two-day live remotes ran a minimum of two weeks of digital and on-air promotions.
Also, Sandals collaborated with American Airlines and listeners were given an opportunity to grab one of numerous luxury 4-day/3-night holidays for two at Sandals.

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