MMS inks MoU with STA at ATM, Dubai

MBC Media Solutions (MMS) is the commercial division of MBC Group. It has declared inking a Memorandum of Understanding (MoU) with the Saudi Tourism Authority (STA) at the Arabian Travel Market in Dubai.

This arrangement looks forward to grow and create superior quality Saudi tourism content and uphold it in the Gulf and the Arab world. It aims to do so by distributing it across MBC Group’s ecosystem and more, comprising radio, digital, social media, TV, Al Arabiya News Network, Shahid VoD platform, along with the Saudi Sports Company’s digital and direct networks.

With the help of this association, STA looks for promoting tourism spots in the Kingdom and lure visitors and tourists locally and internationally by creating state-of-the-art, first-rate content to link with MBC audiences by means of MMS’s know-how in content creation and publicity.

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